Digital Transformation

Digital transformation is the process of radically altering a company’s operations in order to incorporate technology at all levels and move to a fully linked, online business strategy. It’s all about speeding up and increasing the quality of how businesses connect with customers at every stage of their journey. A digital transformation isn’t only about bringing in more high-tech equipment. Businesses must modify the way they think about connections between customers, departments, and other partners in order to achieve meaningful transformation. It’s the difference between investing in a speedier horse or a Model T car to upgrade your horse and buggy. They are both improvements, but one is a transformation.

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